Why PR
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Why You Need PR

Public relations creates awareness and support among an organization’s constituents as well as its target audience for its products, services, management views, intellectual capital and its distinct approach to doing business. It helps manage risk, establish reputations, and most importantly – it establishes credibility. Unlike paid advertising, which only increases name recognition; public relations increases name recognition and credibility. When people read a story about the excellence of your organization in a newspaper, see a story praising your company on television or hear about the quality of your company on the radio, they are much more likely to have a favorable opinion of your organization and believe your company is the best amongst its competition. This coverage in important publications or on television or radio attracts new clients, drives sales, and makes people understand why it is worth paying your price for your product or services. Best of all, a good public relations program is more cost effective than a marketing or advertising campaign.