At its core, public relations is the act of making a suggestion to a journalist that leads to the inclusion of a company’s brand, product or service in a story. Newspapers, magazines, TV programs and radio shows have large amounts of space to fill, and depend upon public relations experts such as our media relations consultants, to help provide story ideas, interview subjects, background information, and other important material.
When the act of making a suggestion to a journalist is successful, it can lead to one of two types of coverage:
- A story created from scratch built around the story “angle” our media relations consultants suggest (e.g. feature story on your company; a story about a trend we present to a journalist; an interview segment, etc).
- The inclusion of your company, product, or service in an already existing story (e.g. the reporter is already working on a story about your field and our contact with her results in your product being included in the piece). This is referred to as “Opportunistic Press.”